One Change, $1b in Revenue

Our Work

Tom Storr 9/25/25 Tom Storr 9/25/25

One Change, $1b in Revenue

The story of hard level labelling.

Tom Storr 9/24/25 Tom Storr 9/24/25

Streaks Unleashed

How a bold experiment unlocked a +15% lift in IAP revenue.

How TXG And Shallot Games Increased RPI 75%

Tom Storr 9/23/25 Tom Storr 9/23/25

How TXG And Shallot Games Increased RPI 75%

Introducing the saga playbook to a daily sports game

Do Hyper-Casual Players Care About Goals?

Tom Storr 9/23/25 Tom Storr 9/23/25

Do Hyper-Casual Players Care About Goals?

A fascinating experiment with TapNation.

Nightclub Tycoon: Are Idle Games Clicker Games?

Tom Storr 9/22/25 Tom Storr 9/22/25

Nightclub Tycoon: Are Idle Games Clicker Games?

To what extent does goal completion drive idle gaming?

Field Notes: Insights From Mobile Gaming

Tom Storr 9/21/25 Tom Storr 9/21/25

Field Notes: Insights From Mobile Gaming

Collected insights from our work in mobile games