Toon Blast Is Nine, How Did They 10x ARPDAU?

In the latest Puzzle Monthly, we discuss a question from Jesper Altrén: Toon Blast is almost ten years old, how have they 10x-ed ARPDAU?

We get into:

➡️ The pre-history: how King's Pet Rescue Saga and Diamond Digger defined “clicker” as a puzzly, correct-answer genre, then Peak took the market with easier gameplay in Toy Blast.

➡️ The twist: Toon Blast then took the baton, built by the team who went on to leave Peak, found Dream Games, and unleash Royal Match on Match-3.

➡️ Making Super Light Ball an echo: Toon Blast's first big increase in revenue came by fast-following Super Light Ball from Royal Match, arguably with greater effect.

➡️ And the reinvention of their live-ops calendar that followed, driving a sustained revenue increase over the last 18 months.