Sort Keeps Winning and Smash Takes on Angry Birds

In a year when growth in puzzle has been hard to come by, three new sub-genres have appeared out of nowhere: Sort, Arrows and Smash. Sort keeps producing new hits month after month. Arrows and Smash had a couple of winners, then crashed out.

What makes the difference? David Nelson, Ahmetcan Demirel and I dig into it in Episode 7 of Puzzle Monthly.

A few of the threads we pulled:

➡️ How Ahmetcan and the Rotatelab team picked sort for Cube Land, building on This Is Blast rather than a brand new core, and why a level needs to tell a story as you play it

➡️ Why arrows gets boring after 30 levels, and whether Cube Away or Grand Games’ Maze Out can be the game that makes it work with IAP

➡️ Smash, which started life as Cannon Fest in Toon Blast and pulled in 21M installs in about three months before growth flattened out

➡️ And David’s theory on why some sub-genres get a second wave and others don’t

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Disney Solitaire’s Big Win & Playtika’s Earn Out Trap